Sans Normal Murid 3 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Telder HT Pro' by Huerta Tipográfica, and 'Mundo Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, brand voice, display clarity, rounded, soft corners, bulky, compact counters, bouncy rhythm.
A heavy, rounded sans with broad proportions and smoothly inflated curves. Strokes are thick and even, with softened joins and terminals that keep edges from feeling sharp. Counters tend to be small and closed up, especially in letters like a, e, and s, giving the design a dense, blocky color. The lowercase is large relative to the caps, and the overall spacing reads sturdy and compact in text despite the wide letterforms.
Best suited to display settings where weight and rounded shapes can carry impact—headlines, posters, storefront or event signage, and bold brand marks. It also works well on packaging and social graphics where a friendly, attention-grabbing voice is needed, but its tight counters suggest avoiding very small sizes for longer passages.
The tone is upbeat and approachable, with a bold, cartoon-adjacent friendliness. Its chunky silhouettes and rounded geometry create a playful, poster-like energy that feels confident rather than delicate.
The design appears intended to deliver maximum visual presence while staying approachable, using rounded construction and dense letterforms to create a strong, friendly brand tone. It prioritizes bold readability and character in short phrases and titles over airy, text-oriented refinement.
Round letters (O, C, G) emphasize near-circular construction, while diagonals (V, W, X, Y) stay thick and stable, reinforcing a strong, headline-first voice. Numerals match the same inflated, high-impact style, with simplified shapes and tight interior space that favors display sizes.