Sans Other Abloj 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Marquee' by Pelavin Fonts, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, chunky, cartoon, friendly, bouncy, grab attention, add warmth, express fun, create informality, rounded, soft-cornered, bulbous, irregular, poster.
A heavy, soft-edged sans with rounded corners and subtly uneven contours that give the letterforms a hand-cut, slightly wobbly feel. Strokes are broadly consistent in thickness, with compact counters and generous ink coverage that keeps shapes solid at display sizes. Curves are inflated and asymmetrical in places, and terminals tend to be blunt rather than sharply sheared. Overall spacing and widths vary from glyph to glyph, creating a lively rhythm rather than a strictly geometric texture.
Best suited to short, high-impact copy such as posters, headlines, storefront signage, playful branding, and packaging where a friendly, attention-grabbing voice is desired. It can also work for children’s content and event graphics, but its dense color and compact counters make it less ideal for small-size, long-form reading.
The font reads cheerful and informal, with a cartoonish, kid-friendly tone and a sense of motion from its uneven, bouncy outlines. Its chunky silhouettes feel approachable and comedic, leaning toward novelty display rather than restrained editorial typography.
The design appears intended to deliver a bold, approachable display voice with a handcrafted, slightly irregular texture—prioritizing personality and immediacy over strict typographic neutrality.
The lowercase includes single-storey forms (notably a and g), with prominent round dots on i/j and a generally compact interior space that can darken text in longer settings. Numerals follow the same inflated, soft geometry and feel optimized for impact over precision.