Sans Other Abluh 7 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, logos, kids branding, playful, chunky, friendly, retro, cartoonish, high impact, friendly display, hand-cut feel, playful branding, soft corners, blobby, tight apertures, heavy terminals, bouncy.
A heavy, chunky sans with soft, rounded outer contours and compact, sometimes pinched internal counters. Strokes stay broadly even, but the shapes feel hand-cut and slightly irregular, with noticeable asymmetries and angled joins that create a lively rhythm. Apertures are often tight (notably in letters like C, S, and e), and many terminals end in blunt, squared-off cuts rather than clean geometric rounds. The lowercase is large and robust, with simple single-storey forms and sturdy stems that keep the texture dense at text sizes.
Best suited to short, high-impact settings such as posters, headlines, product packaging, and logo wordmarks where bold presence and friendly character are desired. It can also work for playful editorial callouts or signage, especially when ample size and spacing preserve the interior shapes.
The overall tone is upbeat and informal, reading as approachable and a bit mischievous rather than corporate or technical. Its bouncy silhouettes and chunky mass suggest a retro, cartoon-leaning personality that feels energetic and fun.
The design appears intended to deliver maximum visual punch with a warm, approachable voice, using rounded, chunky forms and purposeful irregularity to feel handmade and lively rather than strictly geometric.
The numerals and caps share the same soft-but-blocky construction, with a slightly wobbly, cut-paper feel that adds character. In running text the tight counters and heavy weight create strong color and impact, prioritizing presence over delicacy.