Sans Superellipse Omrak 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Redgar' by Graphite, 'Merchanto' by Type Juice, and 'Marce' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, casual, approachable, display impact, friendly tone, compact fit, retro flavor, rounded, soft, condensed, chunky, quirky.
A compact, rounded sans with chunky strokes and softened, superellipse-like curves. Counters are small-to-moderate and often squarish, giving letters a sturdy, slightly compressed feel. Terminals are generally blunt with gentle rounding, and curves lean toward rounded-rectangle geometry rather than perfect circles. The rhythm is lively and slightly irregular in silhouette, with tall ascenders/descenders and a narrow overall footprint that keeps words tight and punchy.
Best suited to headlines, posters, packaging, and branding where a compact, friendly voice is needed. It performs well in short bursts of text—titles, labels, signage, and display copy—where its sturdy shapes and rounded corners can carry visual presence without requiring fine detail.
The overall tone is friendly and upbeat, with a casual, poster-like energy. Its rounded-rectangle construction and compact proportions evoke a retro display sensibility while staying approachable and readable at large sizes. The slight quirkiness in shapes adds personality without becoming novelty-heavy.
The design appears intended to deliver a compact display sans that feels warm and informal, using rounded-rectangle geometry to balance strength with friendliness. It prioritizes immediate impact and personality for attention-grabbing typography in contemporary and retro-leaning applications.
Uppercase forms look especially strong and vertical, while lowercase maintains clear differentiation through tall stems and open joins. Numerals and capitals share the same sturdy, softened construction, supporting consistent emphasis in headlines and short callouts.