Sans Superellipse Hiras 2 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to '403 Rodman' by 403TF, 'Beni' by Nois, and 'Entropia' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, industrial, authoritative, condensed, poster-ready, utilitarian, space-saving, high impact, strong branding, signage clarity, blocky, compact, sturdy, rectilinear, rounded-cornered.
A condensed, heavy sans with compact proportions and a strongly vertical rhythm. Strokes are largely uniform, with squared terminals softened by subtly rounded corners, giving many forms a rounded-rectangle feel. Counters are tight and apertures tend to be narrow, producing dense word shapes and high ink coverage. The lowercase shows a single-storey a and g, short ascenders/descenders relative to the tall x-height, and straightforward, engineered construction that stays consistent across the set.
Best suited for headlines, posters, and display settings where space is limited but impact is needed. It also fits wayfinding, labels, and packaging that benefit from compact, high-contrast word shapes at larger sizes. For long passages at small sizes, the dense counters suggest giving it extra size or tracking for clarity.
The overall tone is forceful and workmanlike, evoking industrial labeling and no-nonsense signage. Its compressed width and dark texture create urgency and impact, leaning more assertive than friendly while still feeling contemporary due to the softened corners.
This design appears intended to deliver maximum visual weight in a compact footprint, prioritizing presence and efficiency. The softened-corner geometry suggests an effort to balance strict, engineered structure with a slightly modern, approachable edge.
In text lines, the tight internal spaces and condensed widths create a strong, continuous bar of tone, especially in all-caps settings. Round letters like O and Q read as vertical ovals with restrained openings, and the numerals follow the same compact, sturdy logic for cohesive mixed text.