Script Hohi 2 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: logotypes, packaging, posters, social media, headlines, friendly, retro, playful, confident, casual, hand-lettered feel, display impact, friendly branding, retro warmth, rounded, brushy, connected, smooth, bouncy.
A heavy, brush-like script with rounded terminals and a smooth, continuous stroke flow. Letters lean forward with a lively rhythm and slightly bouncy baseline behavior, balancing broad curves with compact counters and occasional teardrop-like joins. Capital forms are simplified and bold, while the lowercase maintains readable, connected cursive construction with consistent stroke weight and soft, blobbed endings that emphasize a hand-drawn feel.
This font is well suited for branding moments that benefit from a personable, handcrafted voice—such as logotypes, product packaging, café or boutique signage, and poster headlines. It performs best at medium-to-large sizes where the thick strokes, joins, and rounded details can remain clear and expressive.
The overall tone is warm and approachable, with a nostalgic, sign-painter energy. Its bold, flowing forms feel upbeat and informal, projecting confidence without becoming overly ornate.
The design intention appears to be a bold, friendly script that captures the immediacy of hand lettering while staying cohesive and legible in short-to-medium text lines. It aims to deliver a casual, retro-leaning personality with strong presence for display typography.
Spacing appears naturally cursive, with many letters designed to connect cleanly in running text. Numerals follow the same rounded, handwritten logic, keeping the set visually cohesive for headlines and short statements.