Sans Normal Kidob 10 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Performa' by Resistenza and 'Oddlini' by sugargliderz (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, confident, modern, friendly, sporty, techy, impact, clarity, motion, modernity, approachability, rounded, geometric, blocky, open counters, smooth terminals.
A heavy, rounded sans with a pronounced forward slant and broad proportions. Letterforms are built from simple geometric curves and sturdy straight segments, producing smooth, low-contrast strokes and wide, open counters. Curves (C, G, O, S) read as clean, near-circular arcs, while diagonals (K, V, W, X, Y) are crisp and stable. Terminals are generally softened rather than sharply cut, and the overall spacing feels generous, supporting large, dense settings without clogging.
Best suited to headlines, hero copy, and short passages where impact and clarity are needed, such as branding systems, packaging, and promotional graphics. Its open shapes also make it a strong option for UI titles, buttons, and signage where quick recognition matters.
The tone is energetic and assertive, with a contemporary, approachable friendliness driven by its rounded geometry and slanted stance. It communicates momentum and clarity, leaning toward a sporty or tech-forward feel rather than a formal or editorial one.
The design appears intended to deliver a bold, contemporary sans with an italic-driven sense of motion while keeping forms simple, rounded, and highly legible. Its geometry and spacing suggest a focus on strong presence in display contexts alongside dependable readability.
The numerals appear robust and highly legible, with simplified, geometric construction that matches the letterforms. The italic angle is consistent across the set, and the large counters help maintain readability in bold, display-like text blocks.