Sans Normal Kidun 1 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, techy, impact, speed, modernity, clarity, forward-leaning, sturdy, clean, rounded, punchy.
A heavy, forward-slanted sans with broad proportions and rounded, softly squared contours. Strokes are uniform and sturdy, with clean terminals and minimal modulation, giving the letters a crisp, engineered feel. The lowercase shows a large x-height and open counters that keep forms legible at display sizes, while the overall rhythm is compact and assertive due to the weight and width. Numerals and capitals share the same robust build, with smooth curves and straightforward joins that read clearly in short strings.
Best suited to headlines, logotypes, and short, emphatic messaging where the width and weight can create strong presence. It works well for branding in sporty or tech-forward categories, as well as packaging and promotional graphics that need immediate impact. In longer passages it will feel dense, but for titles and callouts it remains clear and commanding.
The overall tone is bold and action-oriented, with a contemporary, performance-driven character. Its slant and mass convey motion and urgency, while the rounded geometry keeps it approachable rather than harsh. It feels at home in contexts that want clarity with a dose of attitude.
Designed to deliver a high-impact, contemporary voice with a sense of speed and confidence. The combination of substantial weight, rounded construction, and consistent slant suggests a display-oriented tool meant to project energy while staying clean and readable.
Wide set letters and generous internal space help prevent clogging despite the heavy stroke. The italic angle is consistent across cases, and the shapes maintain a coherent, rounded construction that stays stable in tight, high-impact headlines.