Sans Normal Itbew 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Vito' by Dots&Stripes Type, 'Benton Sans Std' by Font Bureau, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, playful, modern, friendly, punchy, impact, approachability, modernity, clarity, rounded, soft corners, geometric, compact counters, high impact.
A heavy, rounded sans with broad proportions and sturdy, low-detail construction. Strokes are consistently thick with minimal contrast, and curves are built from smooth circular forms with softened joins. Apertures tend to be somewhat closed and counters are compact, giving the letters a dense, poster-ready color. Terminals are clean and blunt, and the overall rhythm favors large shapes and short internal spaces for strong legibility at size.
Best suited for short, high-impact text such as headlines, display typography, logos, packaging callouts, and signage where its dense strokes and rounded shapes can carry. It also works well for bold UI accents and badges, but the tight counters suggest avoiding very small sizes or long passages of text.
The tone is confident and upbeat, pairing a muscular presence with approachable, friendly curves. Its rounded geometry keeps it from feeling aggressive, while the dense black shapes project energy and immediacy. Overall it reads as contemporary and attention-grabbing with a playful edge.
The design appears intended to deliver maximum visual impact with a friendly, geometric simplicity—prioritizing strong silhouettes, consistent weight, and rounded forms for contemporary display use.
Capitals are wide and blocky, while lowercase forms maintain a simple, single-storey feel where applicable, reinforcing a straightforward, graphic voice. Numerals are similarly rounded and weighty, matching the alphabet’s compact interior spaces and bold silhouette.