Sans Normal Itbal 10 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, playful, techy, friendly, impact, clarity, modernity, approachability, brand voice, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and strongly rounded curves paired with flat, squared terminals. Counters are relatively open for the weight, and curves are built from near-circular bowls that read cleanly at large sizes. The lowercase shows a tall x-height with short extenders, giving lines a dense, solid texture. Numerals and capitals share the same sturdy, block-like construction, producing a consistent, uniform color across words and headlines.
Best suited to display applications where strong presence is needed: headlines, posters, branding systems, packaging, and short, bold statements on signage or social graphics. It can also work for UI or product titling when used sparingly, where its dense texture won’t overwhelm longer passages.
The overall tone is assertive and contemporary, with a friendly edge created by the rounded forms. Its wide stance and chunky massing feel energetic and attention-grabbing, leaning toward a sporty or tech-forward vibe rather than formal or literary.
The design appears intended to deliver maximum impact with a clean geometric voice—combining rounded construction with squared finishing to keep the shapes firm and stable. It prioritizes bold legibility and a contemporary feel for attention-first typography.
Diagonal joins (notably in V/W/X/Y) are crisp and angular, contrasting with the round bowls to add snap. Several forms have distinctive, slightly compressed apertures and simplified shapes that emphasize impact over delicate detail, helping maintain clarity in bold display settings.