Sans Normal Nobaj 18 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Segma' by Brink, 'Nicky Sans' by Digitype Studio, and 'Genera' and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, confident, friendly, modern, punchy, sporty, impact, branding, clarity, approachability, display, rounded, geometric, blocky, compact, sturdy.
A heavy, rounded sans with broad proportions and a clean, geometric construction. Curves are smooth and full, with generously rounded bowls and counters, while joins and terminals stay crisp and largely unmodulated for a solid, even color. The uppercase reads squat and powerful with large internal spaces (notably in O, D, and B), and the lowercase keeps simple, single-storey forms (a, g) that reinforce the geometric feel. Numerals are similarly bold and open, with straightforward shapes and minimal detailing for high impact.
Best used where bold emphasis is needed: headlines, large-format posters, signage, and short brand statements. Its rounded geometric shapes also suit packaging and identity work that calls for a friendly but forceful voice; it can work for brief UI or label text when set with ample size and spacing.
The overall tone is assertive and energetic, balancing a friendly softness from the rounded forms with a loud, attention-grabbing presence. It suggests contemporary branding—approachable rather than formal—well suited to bold messaging and upbeat, practical communication.
The design appears intended to deliver maximum visual impact with a clean, contemporary sans structure, prioritizing bold silhouettes, open counters, and a friendly geometric rhythm for modern display typography.
Spacing appears comfortably open in display settings, helping counters stay clear despite the heavy strokes. The design favors simple silhouettes and consistent curvature, creating strong readability at large sizes and a uniform, poster-like texture in blocks of text.