Sans Normal Lobuj 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, modern, punchy, friendly, impact, energy, emphasis, modernity, rounded, oblique, geometric, compact, heavy.
This typeface is a heavy, right-leaning sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are full and bowl-heavy, with soft terminals and broad, circular counters in letters like O, C, and Q. The overall silhouette is compact and dense, with short-looking ascenders/descenders relative to the bold weight, and a consistent oblique slant that keeps rhythm lively in text. Numerals and capitals share the same sturdy, rounded structure, producing a uniform, blocky texture at display sizes.
It performs best in short, high-impact settings such as headlines, posters, and brand marks where the bold, slanted forms can carry momentum. It also suits packaging and promotional graphics that need a friendly but assertive voice, especially when set large with comfortable tracking.
The tone is energetic and confident, combining a sporty forward motion with approachable rounded shapes. It reads bold and attention-seeking without feeling sharp or technical, making it feel contemporary and promotional rather than formal.
The design appears intended to deliver a contemporary, high-energy display sans that remains readable through rounded geometry and consistent stroke weight. Its combination of heavy mass and oblique motion suggests a focus on impactful messaging and dynamic brand expression.
The italic angle is pronounced enough to create strong directional movement, and the heavy weight causes tight internal spaces in smaller counters, which increases impact but can reduce delicacy in dense settings. The overall spacing and shapes favor headline presence and branding-style emphasis.