Sans Normal Lorag 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Joey' and 'FS Joey Paneuropean' by Fontsmith and 'Nusara' by Locomotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, confident, energetic, dynamic, modern, impact, speed, headline emphasis, branding, slanted, chunky, rounded, compact, punchy.
A heavy, right-slanted sans with broad, rounded curves and tightly packed counters that create a dense, impactful texture. Strokes are largely uniform, with smooth joins and minimal tapering, giving the letterforms a solid, blocky presence. The italic construction is consistent across caps and lowercase, with a forward-leaning rhythm and slightly tightened spacing that helps it read as a cohesive, headline-oriented style.
Best suited for large-scale display settings where the strong slant and dense weight can do the work: headlines, poster typography, sports and event branding, bold web hero text, and promotional packaging. It can also serve as an emphatic secondary typeface for short callouts, labels, and UI banners where punch and immediacy are desired.
The overall tone is assertive and fast, with a sporty, contemporary feel. Its bold slant and compact forms suggest motion and urgency, making the voice feel promotional and attention-seeking rather than quiet or bookish.
This font appears designed to deliver maximum emphasis with a forward-driving italic stance, combining rounded geometry with a compact, high-impact silhouette. The design prioritizes clear, punchy word shapes and a cohesive display texture for branding and promotional communication.
The numerals follow the same sturdy, rounded logic as the letters and hold their weight well at large sizes. Uppercase shapes lean toward simple geometric silhouettes, while the lowercase keeps a straightforward, workmanlike structure that prioritizes impact over delicacy.