Sans Normal Lukuj 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida; 'Foro Sans', 'Orgon Plan', and 'Qubo' by Hoftype; 'Sana Sans' by Latinotype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, retro, energetic, playful, impact, motion, attention, display, slanted, rounded, soft corners, compact counters, high impact.
A heavy, slanted sans with rounded, slightly squashed curves and broad, blocky letterforms. Strokes are uniform and dense, with compact internal counters that emphasize a solid, poster-like silhouette. Terminals read clean and blunt with subtly softened corners, and the overall rhythm is steady and punchy rather than delicate. Numerals match the letters in mass and stance, maintaining consistent width and strong black shapes.
Best suited to large-scale applications where impact and momentum are priorities, such as headlines, posters, sports-related graphics, and bold branding. It can also work on packaging or promotional layouts where a compact, powerful word shape helps carry attention. For body text, it will typically be more effective in short bursts (subheads, pull quotes) than in long paragraphs.
The overall tone is confident and energetic, with a sporty, headline-driven feel. Its slant and bold mass create a sense of motion, while the rounded construction keeps it friendly rather than aggressive. The result leans toward retro display styling often associated with advertising, team graphics, and high-impact messaging.
The design appears intended to deliver maximum presence with a streamlined, contemporary sans structure and a built-in sense of speed. Its rounded geometry and strong weight aim for easy recognition at a glance, prioritizing bold silhouettes and lively emphasis over fine detail.
In longer settings the dense color and tight apertures can cause counters to fill in visually, so it benefits from generous size and spacing. The oblique angle is consistent across caps, lowercase, and numerals, reinforcing a cohesive forward-leaning personality.