Sans Normal Lulah 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Famiar' by Mans Greback, 'Quodlibet Sans' by Signature Type Foundry, and 'Fagun' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, punchy, energetic, modern, impact, motion, modern branding, headline clarity, athletic tone, oblique, rounded, compact, blocky, high impact.
A heavy, oblique sans with rounded, smooth curves and broad, compact counters that stay open at large sizes. Strokes are consistently thick with minimal modulation, giving the letters a solid, even color and strong horizontal presence. Terminals are clean and mostly straight-cut, while bowls and shoulders lean on circular geometry for a sturdy, simplified silhouette. The lowercase shows a single-storey “a” and “g” and a straightforward, utilitarian rhythm; numerals are similarly bold and legible with simple, block-like forms.
Best used for headlines, posters, and display settings where strong presence and quick readability matter. It fits sports and fitness branding, bold packaging, event promotions, and logo wordmarks that benefit from an energetic, forward-leaning stance. For longer text, it will be most effective in short bursts (calls to action, labels, or section headers) where its dense weight can be used strategically.
The overall tone is loud and confident, with a forward-leaning slant that adds motion and urgency. Its dense weight and rounded construction feel contemporary and athletic, suited to attention-grabbing statements rather than subtlety. The texture reads friendly but forceful, balancing approachability with a strong, competitive edge.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, combining thick strokes and rounded geometry with an oblique stance for momentum. Its simplified forms and consistent weight prioritize clarity at large sizes and a cohesive, brandable look.
Spacing and proportions are tuned for impact: wide letterforms and thick joins create a cohesive headline texture, while larger counters and clear shapes help avoid muddiness despite the weight. Diagonal strokes in letters like K, V, W, X, and Y emphasize speed, and the bold, simplified punctuation and numerals align with the same no-nonsense voice.