Sans Normal Luriv 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'AG Royal' by Berthold, 'Nuber Next' by The Northern Block, 'Gordita' by Type Atelier, 'URW Grotesk' by URW Type Foundry, and 'Clinto' and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, assertive, dynamic, playful, impact, motion, attention, brand voice, display use, slanted, compact, rounded, chunky, soft corners.
A heavy, slanted sans with rounded construction and a compact, punchy silhouette. Strokes are broadly uniform, with softened terminals and generous curves that keep the texture smooth despite the mass. Counters are relatively tight and openings are modest, creating a dense, high-impact rhythm in both caps and lowercase. The forms lean consistently with sturdy diagonals and slightly squared-off curves, giving the alphabet a muscular, forward-tilting presence.
This font is best suited to headlines and short, emphatic copy where impact and momentum matter. It works well for sports and fitness branding, promotional posters, product packaging, and bold social media graphics, especially when set with generous tracking or ample line spacing to let the dense shapes breathe.
The overall tone feels energetic and athletic, with a confident, action-oriented slant. Its chunky, rounded shapes add a friendly edge, so it reads as bold and approachable rather than severe. The texture suggests motion and momentum, suited to loud, attention-grabbing messages.
The design appears intended to deliver maximum impact with a forward-leaning, motion-driven feel while keeping the shapes friendly through rounded geometry. It prioritizes bold visibility and a strong graphic voice for display typography.
The numerals and punctuation in the sample maintain the same compact, weighty texture, helping mixed content look cohesive. At larger sizes the rounded corners and tight counters become a defining personality feature; at smaller sizes the density can make characters feel more compact and solid.