Sans Normal Suluf 9 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, approachable, playful, lively, warmth, informality, approachability, handmade feel, liveliness, rounded, soft, humanist, handwritten, bouncy.
A rounded, slanted sans with softly modulated strokes and generous curves throughout. Terminals are blunt and slightly swollen, giving strokes a cushioned feel, while joins and corners stay smooth rather than sharp. Proportions run on the roomy side with open counters (notably in C, O, e, and s) and a relaxed, slightly irregular rhythm that reads as human-drawn rather than strictly mechanical. The italic construction leans consistently, with simplified, single-storey forms (a, g) and a compact, looped feel in letters like k, y, and f.
This font works best for display and short-to-medium text where personality is desired—such as branding, packaging, posters, social graphics, and editorial callouts. It can also serve for friendly UI accents or labels, especially where a relaxed, human tone is more important than strict formality.
The overall tone is warm and informal, with a breezy, conversational personality. Its rounded shapes and gentle slant suggest friendliness and motion, leaning more toward everyday charm than corporate neutrality. The texture feels upbeat and approachable, suitable for messaging that benefits from a personable voice.
The design appears intended to deliver a casual, humanist sans voice with an italic, hand-touched energy while staying clean enough for modern layout use. Its rounded terminals, open counters, and consistent slant aim to balance readability with an inviting, informal character.
The numeral set matches the soft, rounded language of the letters, with curved shoulders and smooth transitions that keep the line lively. Uppercase forms remain simple and open, avoiding sharp geometry, while lowercase shapes carry much of the font’s character through their flowing bowls and soft terminals.