Sans Normal Suliy 3 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, packaging, posters, social media, friendly, casual, retro, approachable, lively, approachability, readable display, friendly branding, informal tone, rounded, soft, humanist, bouncy, informal.
A soft, rounded sans with a consistent rightward slant and gently tapered strokes. Curves are generous and slightly flattened into oval bowls, with smooth joins and minimal hard corners, giving the alphabet a warm, hand-guided rhythm while staying clearly typographic. Counters are open and clean, terminals tend to finish with subtle rounding rather than sharp cuts, and spacing feels roomy for easy scanning in short lines. Figures follow the same rounded construction, with simple, readable forms and a cohesive overall texture.
Works best for display settings where warmth and motion are desirable: brand wordmarks, packaging, posters, and promotional graphics. It can also suit short bursts of text—pull quotes, captions, and UI highlights—where a casual, approachable voice is needed.
The tone is relaxed and personable, like friendly headline lettering with a lightly retro sensibility. Its slanted stance and rounded terminals create an energetic, conversational feel without becoming overly decorative.
The design appears aimed at delivering a clean sans structure with a friendly, human touch—using a steady slant, rounded terminals, and open counters to balance personality with legibility. It reads as contemporary-in-use but references classic, informal headline typography through its soft geometry and buoyant rhythm.
The overall color on the page is even and dark, and the slant is steady across caps, lowercase, and numerals, supporting a unified texture in text. The character shapes favor smooth, circular logic, which helps maintain clarity even as the forms lean and soften.