Sans Normal Wadif 14 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, children’s media, friendly, casual, approachable, soft, playful, soften modernism, increase friendliness, easy readability, casual tone, rounded, humanist, monoline, open apertures, soft terminals.
A rounded, monoline sans with softly curved strokes and gently tapered joins that give the letterforms a hand-guided feel. Counters are roomy and mostly circular to elliptical, with open apertures in letters like C, S, and e, and a single-storey a paired with a single-storey g. Terminals are predominantly rounded or slightly flared rather than crisply cut, and diagonals (V, W, X, Y) maintain a smooth, even rhythm without sharp, brittle corners. Figures are simple and clear, with friendly curves and minimal ornament.
This face suits interface copy and product experiences that benefit from a friendly, non-intimidating tone, as well as branding and packaging where soft, rounded forms can signal approachability. It also works well for short headlines, signage, and educational or children-oriented materials where clear shapes and a relaxed rhythm support quick recognition.
The overall tone is warm and informal, leaning toward approachable and lightly playful rather than strictly technical. Its softened geometry and rounded finishing create a calm, personable voice that feels modern but not rigid.
The letterforms suggest an intention to blend clean sans-serif structure with a softer, more human presence through rounded terminals, open counters, and simplified lower-case forms. It appears designed to feel contemporary and readable while avoiding a cold, purely technical impression.
The design favors smooth continuity over strict geometric precision, which produces a lively texture in text and keeps repeated forms from feeling mechanical. Spacing appears comfortable and the shapes stay legible at display and reading sizes due to open counters and uncomplicated construction.