Serif Contrasted Upli 3 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, luxury, fashion, dramatic, refined, high-end appeal, display impact, editorial clarity, modern elegance, visual hierarchy, hairline, modern, didone-like, crisp, sculpted.
A sharp, high-contrast serif with pronounced thick–thin modulation and crisp hairline features. Serifs are fine and clean with minimal bracketing, and the overall rhythm emphasizes verticals with taut curves and narrow joins. Capitals feel tall and stately with elegant, tapered terminals, while the lowercase maintains a moderate x-height and a polished, print-like texture. Numerals and punctuation follow the same cut-and-carved aesthetic, with bold main strokes set against delicate connecting strokes and spurs.
Best suited to headlines, decks, pull quotes, and premium branding where its contrast can be appreciated. It will shine in magazine layouts, beauty and fashion contexts, and large-format print or high-resolution digital settings where the hairlines remain crisp.
The tone is poised and upscale, projecting a fashion-and-magazine sensibility with a distinctly dramatic sparkle at display sizes. Its contrast and precision read as refined and cultured, with a cool, contemporary edge rather than rustic warmth.
The design appears intended to deliver a modern high-fashion serif voice: sculptural, elegant letterforms with striking contrast and a controlled, vertical rhythm. It prioritizes visual impact and refinement, offering a confident display presence while remaining coherent in short passages.
In running text, the hairlines and tight apertures create a shimmering texture and strong hierarchy, especially around letters with fine diagonals and delicate joins. The design’s contrast makes it feel most confident when given generous size, spacing, and high-quality reproduction.