Sans Normal Lirif 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'Dexperdy' by Differentialtype, 'Mollen' by Eko Bimantara, 'EquipCondensed' by Hoftype, 'Applied Sans' and 'Helvetica Now' by Monotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, punchy, impact, motion, clarity, modernity, display, oblique, geometric, rounded, chunky, compact counters.
A heavy, oblique sans with broad, rounded geometry and tightly managed interior spaces. Curves are built from smooth circular and elliptical strokes, while terminals are clean and largely squared-off, creating crisp corners within an overall soft-edged silhouette. The uppercase reads sturdy and compact, with wide bowls (B, P, R) and a clear, open C/G structure; diagonals (K, V, W, X, Y) feel firm and directional due to the consistent slant. Lowercase forms keep the same chunky rhythm, with single-storey a and g, a short-shouldered r, and sturdy stems that maintain strong color in text. Numerals are similarly robust, with rounded figures and simplified joins that favor impact over delicacy.
Best suited to short, high-visibility settings such as headlines, display copy, posters, and brand marks where an energetic, forward-moving tone is desired. It can work well on packaging and sports or event graphics, especially when strong contrast against the background is available. For long passages at smaller sizes, the compact counters and dense texture may benefit from generous tracking and leading.
The font projects speed and confidence, combining a forward-leaning stance with solid, high-impact letterforms. Its tone feels athletic and promotional—bold without being fussy—suited to messaging that should look active, modern, and emphatic.
The design appears intended to deliver a bold, modern display voice with a clear sense of motion. It prioritizes strong silhouette, geometric roundness, and a consistent slanted rhythm to create immediate impact and a sporty, promotional character.
Spacing appears intentionally compact, and the bold massing narrows counters in letters like e, a, and s, which increases density in continuous text. The slant is consistent across cases and numerals, giving lines a cohesive, driven rhythm. Round characters (O, Q, 0) are notably full and stable, helping headlines feel grounded despite the forward motion.