Slab Normal Gupo 5 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, western, industrial, poster, assertive, retro, impact, sturdiness, legibility, retro appeal, display strength, blocky, sturdy, squared, compact, high impact.
A heavy, block-built slab serif with broad proportions and tightly packed counters. Strokes are largely uniform, with squared terminals and short, rectangular serifs that read more as structural “feet” than delicate details. The design favors hard corners with occasional small ink-trap-like notches and cut-ins at joins, helping keep interior shapes open at extreme weight. Lowercase forms are robust and compact, with single-storey a and g and a relatively even rhythm across letters; figures are similarly chunky and rectangular, optimized for dense, high-contrast setting.
Best suited to headlines, posters, branding marks, and packaging where a dense, impactful slab presence is desired. It also works well for signage and short emphatic statements, particularly when set with generous tracking or ample line spacing to preserve clarity.
The tone is forceful and workmanlike, evoking letterpress posters, industrial stenciling, and Western-influenced display typography. Its mass and squareness give it a confident, no-nonsense voice that feels bold, direct, and slightly nostalgic.
The design appears intended as a practical, high-impact slab serif for display use: maximizing presence and legibility under heavy weight through simple geometry, sturdy serifs, and small cut-ins that keep counters from collapsing.
At larger sizes the stepped corners, inner notches, and squared apertures become distinctive texture, while at smaller sizes the heavy weight and tight counters can darken quickly. The uppercase reads especially monumental, and the overall texture is consistent and punchy across letters and numerals.