Slab Normal Gupo 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, sports branding, rugged, industrial, retro, assertive, sturdy, impact, durability, legibility, utility, blocky, chunky, slabbed, ink-trap, compact.
A heavy, squared slab serif with broad proportions and dense, rectangular counters. Strokes stay mostly uniform with firm, flat terminals and prominent slab-like feet and caps, creating a strongly built silhouette. Corners are generally squared with subtle notches and cut-ins that read like small ink-trap details, helping openings stay visible at tight sizes. The lowercase is compact and sturdy, with short ascenders/descenders and a consistent, mechanical rhythm across words and numerals.
Best suited for headlines, titles, and short bursts of text where a strong, stable slab voice is needed. It works well on posters, signage, labels, and packaging that benefit from a rugged, industrial feel, and it can also support sports or team-style branding where weight and impact are priorities.
The overall tone is bold and no-nonsense, with a rugged, workwear character that feels industrial and slightly vintage. Its chunky shapes and squared serifs give it an assertive presence, leaning more utilitarian than elegant.
Likely designed to deliver maximum presence with a tough slab-serif structure and compact letterforms that remain readable under heavy weight. The small notches and openings suggest an intention to maintain clarity in print and display settings while keeping a distinctly blocky, utilitarian tone.
The design holds up as a solid color in paragraphs, but its dense interior spaces and heavy serifs make it most comfortable when given generous tracking and line spacing. The numerals share the same blocky construction, keeping a cohesive, poster-ready texture.