Sans Normal Kelif 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Niva' by PeGGO Fonts and 'Fuse' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, contemporary, impact, motion, display, clarity, rounded, oblique, compact, sturdy, clean.
A heavy, oblique sans with rounded geometry and large, open counters. Strokes stay broadly even and dense, with softened corners and a slightly forward-leaning rhythm that keeps the texture lively. Proportions feel compact and robust: bowls are full, terminals are blunt, and forms like the lowercase a and g are single-storey, reinforcing a simplified, modern construction. Numerals are bold and sturdy, with smooth curves and minimal detailing for high-impact clarity.
Best suited to headlines, posters, and prominent UI or marketing moments where impact and speed are desired. It also fits branding applications—especially sporty or energetic identities—along with packaging callouts and short, high-contrast lines of copy where the bold oblique stance can do the work.
The overall tone is assertive and kinetic, with a sporty, headline-driven energy. Its rounded heft and forward slant suggest motion and confidence, while the clean construction keeps it contemporary rather than decorative.
Likely designed as a modern, high-impact oblique sans that emphasizes motion, approachability, and quick recognition. The simplified, rounded letterforms and strong weight suggest an intention to perform in display settings and brand marks with a confident, contemporary voice.
In continuous text the strong slant and dark color create a tight, emphatic paragraph texture, making it most comfortable at larger sizes. The shapes maintain consistent curvature across caps, lowercase, and figures, giving a cohesive, logo-friendly voice.