Sans Normal Memiy 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'FF Bau' by FontFont, 'EquipExtended' by Hoftype, 'Modica' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, retro, impact, attention, speed, approachability, rounded, slanted, soft corners, compact counters, chunky.
A heavy, right-slanted sans with broad proportions and rounded, generously curved forms. Strokes are uniform and thick, with softened corners and compact internal counters that create strong, blocky silhouettes. The lowercase has a sturdy, single-story feel in letters like a and g, while terminals and joins stay smooth and continuous rather than sharp or tapered. Numerals match the letterforms with bold, rounded shapes and a consistent, muscular rhythm that reads clearly at display sizes.
Best suited to headlines and short, high-impact copy where its mass and slant can carry the message. It fits bold branding systems, packaging, event graphics, and sports or lifestyle applications, and it can work well for signage-style display typography when given adequate spacing.
The overall tone is energetic and assertive, with a friendly softness from the rounded construction. Its pronounced slant and big shapes give it a fast, sporty attitude, while the chunky geometry also nods to retro headline lettering and bold signage.
The design appears intended to deliver maximum presence with a streamlined, rounded sans construction and a strong forward lean. It prioritizes bold silhouettes and a lively rhythm for attention-grabbing display use rather than delicate text settings.
Spacing appears tight and dense in text, producing dark, impactful paragraphs; it benefits from generous leading and roomier tracking when used beyond short phrases. The large, dark forms and small counters make it most comfortable at larger sizes where the internal spaces can open up visually.