Sans Normal Sulal 4 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, lively, approachable, playful, friendly display, handcrafted tone, informal voice, energetic slant, rounded, soft terminals, hand-drawn, bouncy, humanist.
A rounded, italicized sans with softly tapered terminals and an easy, hand-drawn rhythm. Strokes are smooth and moderately varied, with gentle swelling at curves and slightly sharpened joins that keep the forms crisp rather than blobby. Proportions feel open and legible, with roomy counters and a subtly irregular, variable rhythm that gives letters a lively texture while staying consistent across the set.
Well suited to branding and packaging that benefit from an approachable, handcrafted voice, as well as posters and short headlines where the lively slant can add energy. It also works nicely for social media graphics, quotes, and light editorial callouts where a friendly tone is more important than strict neutrality.
The overall tone is warm and informal, with a cheerful, conversational feel. Its slanted posture and soft edges suggest motion and friendliness, making it read as expressive and personable rather than strict or technical.
The design appears intended to deliver a casual, human touch within a clean sans framework—combining rounded geometry with an italic, handwritten cadence for expressive, everyday display typography.
Uppercase forms stay simple and rounded, while lowercase introduces more character through looped shapes and small idiosyncrasies in curves and joins. Numerals follow the same soft, slightly calligraphic construction, maintaining a cohesive voice in mixed alphanumeric settings.