Sans Normal Wadek 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, branding, headlines, playful, friendly, casual, handmade, bubbly, approachability, playfulness, handmade feel, display impact, friendly clarity, rounded, soft, chunky, informal, lively.
A heavy, rounded sans with soft terminals and subtly irregular contours that suggest a hand-drawn construction while remaining consistently structured. Curves are generous and circular, counters are open, and corners are smoothed rather than sharp, giving the shapes a cushioned feel. Stroke endings often taper slightly or bulb at joins, and letter widths vary modestly, producing a natural rhythm in words without looking chaotic. Numerals follow the same rounded, chunky logic, with clear, simple silhouettes and friendly proportions.
Well suited to children’s materials, playful branding, packaging, and posters where a friendly, approachable voice is needed. It performs best in headlines and short paragraphs, and can also work for UI labels or social graphics when a casual, handcrafted tone is desired.
The overall tone is warm and approachable, with a cheerful, slightly goofy personality that reads as informal and welcoming. Its soft geometry and mild irregularity give it a personable, crafty feel suited to lighthearted messaging rather than strict corporate formality.
The font appears designed to deliver a soft, upbeat sans-serif alternative with hand-made warmth—prioritizing charm, approachability, and strong presence while keeping letterforms simple and legible.
The design favors readability through large interior spaces and straightforward forms, while the unevenness in stroke edges and join behavior adds character at display sizes. Round letters (O, Q, e, o) feel especially prominent, reinforcing the bubbly texture across lines of text.