Sans Normal Relis 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Seconda Soft' by Durotype and 'Linotte' by JCFonts (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, kids, friendly, playful, approachable, casual, youthful, approachability, impact, legibility, modernity, informality, rounded, soft, bubbly, chunky, clean.
A rounded sans with heavy, softly contoured strokes and consistently curved terminals. Forms are built from broad, circular bowls and smooth arcs, with a slightly informal, hand-drawn steadiness rather than rigid geometric precision. Counters are open and generous, joins are softened, and diagonals (as in K, V, W, X, Y) read sturdy and stable. Numerals follow the same rounded construction, with simple, highly legible silhouettes and minimal interior detailing.
Well-suited to headlines, short-form messaging, and brand marks that benefit from an accessible, upbeat personality. It can work effectively on packaging and posters where strong presence and quick readability are needed. The friendly shapes also make it a natural fit for youth-oriented or casual editorial and digital applications.
The overall tone is warm and approachable, with a lighthearted, friendly voice that feels contemporary and informal. Its soft corners and buoyant curves give it a playful character that reads inviting rather than technical or corporate.
The design appears intended to deliver a modern, friendly sans voice with softened geometry and strong visual impact, prioritizing approachability and legibility in prominent, attention-getting settings.
The design maintains a cohesive rhythm across uppercase, lowercase, and figures, with a slightly lively baseline feel in the sample text that adds personality without sacrificing clarity. Round letters (O, Q, o, e) are especially prominent, contributing to the font’s bubbly texture at display sizes.