Sans Normal Keney 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'News Gothic' and 'News Gothic No. 2' by Linotype, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, 'Hamburg Serial' by SoftMaker, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, confident, modern, friendly, emphasis, motion, impact, modernity, clarity, oblique, rounded, compact, tightly set, high impact.
A heavy, oblique sans with broad, rounded bowls and smooth joins. Strokes are consistently thick with minimal modulation, and counters stay fairly open despite the dense weight. Terminals are mostly clean and squared-off, while curved letters (C, G, O, S) lean on circular construction for a steady rhythm. The italic angle is pronounced, and the overall texture reads compact and energetic, with sturdy numerals that match the letterforms’ mass and simplicity.
Best suited to headlines, posters, and brand marks where a bold, energetic voice is needed. It can also work for short UI labels, packaging callouts, and signage, especially when you want emphasis and momentum rather than long-form reading comfort.
The slant and strong weight give the face a fast, assertive tone associated with motion and emphasis. Rounded curves soften the impact, keeping it approachable rather than aggressive, while the dense color adds a sense of certainty and headline authority.
The design appears intended to deliver strong emphasis with a sense of speed, combining a pronounced slant with rounded geometry for modern, approachable impact. It prioritizes punchy presence and clean, uncomplicated shapes that hold up well in large-scale applications.
In text, the strong diagonal stress and tight interior spaces create a dark, attention-grabbing line. The lowercase shows single-storey forms where expected (e.g., a), reinforcing a straightforward, contemporary feel, and the figures appear built for clarity at display sizes.