Sans Normal Pogel 7 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, stickers, playful, friendly, chunky, casual, retro, approachability, display impact, handmade feel, cheerful tone, quirky character, rounded, soft, bouncy, irregular, compact.
A compact, heavy sans with soft, rounded terminals and slightly irregular contours that suggest hand-cut or marker-drawn construction. Curves dominate the design, with swollen bowls and counters that stay open and legible despite the dense weight. Strokes show subtle wobble and unevenness rather than rigid geometry, and widths vary by character, creating a lively rhythm across words. Numerals match the letters with sturdy, rounded forms and simplified interiors.
Well-suited to posters, short headlines, packaging callouts, and any branding that benefits from a friendly, bold voice. It also fits children’s materials, casual signage, and playful social graphics where strong silhouettes and characterful rhythm matter more than quiet text color.
The overall tone is warm, informal, and humorous, with a cartoon-like bounce that feels approachable rather than technical. Its chunky silhouettes and gentle rounding lend a nostalgic, mid-century sign or kids’ book energy, while the slight irregularity keeps it personable and handmade.
The design appears intended to deliver maximum impact with an approachable, hand-made personality—prioritizing bold silhouettes, rounded friendliness, and a slightly imperfect rhythm to create an expressive display voice.
The font reads best at display sizes where its sculpted shapes and quirky spacing can breathe; in longer lines the strong texture becomes a dominant graphic element. Round letters (like O and Q) appear especially plush, and diagonals (like K, V, W, X) keep a softened, non-mechanical feel.