Sans Superellipse Ubgid 5 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'MVB Diazo' by MVB and 'Imagine Pro' by Salamahtype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, punchy, retro, playful, sturdy, impact, approachability, retro display, compact emphasis, clarity, rounded corners, soft terminals, compact, blocky, chunky.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick with minimal modulation, producing dense, high-impact silhouettes and tight interior counters. Curves feel squarish and superelliptical rather than purely circular, while joins and terminals are blunt and slightly cushioned, keeping the forms approachable. Overall spacing reads snug and economical, with an even, steady rhythm across letters and numerals.
Best suited to short, prominent text where impact matters: headlines, posters, packaging, and brand marks. It also fits straightforward signage and labels where a compact, sturdy voice and quick recognition are needed.
The tone is bold and good‑humored, combining a sturdy, utilitarian feel with a toy-like softness from its rounded geometry. It evokes a retro display sensibility—confident and attention-grabbing—without feeling sharp or aggressive.
The design appears intended as a bold display sans that balances friendliness with authority by using superelliptical, rounded-rectangle forms and uniform weight. It prioritizes strong silhouettes and consistency across the glyph set for clear, punchy messaging at larger sizes.
Round letters like O/Q maintain a boxy oval presence, and the numerals follow the same rounded-block logic for a unified set. The dense counters and thick strokes suggest the design is optimized for strong color and simple shapes rather than delicate detail.