Sans Normal Udmed 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Kiva Sans' by Kosinsky (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, clean, straightforward, impact, clarity, modernity, approachability, geometric, rounded, monolinear, open apertures, compact counters.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes feel largely even, with clean joins and minimal modulation, producing solid, blocky silhouettes. Round letters like C, O, and Q are built from near-circular forms with generous, clear openings, while verticals and horizontals stay crisp and unembellished. The lowercase maintains a sturdy, contemporary structure with a single-storey a and g, and the numerals are similarly robust and legible, designed to hold up at large sizes.
This font works best where impact and clarity are priorities, such as headlines, posters, brand wordmarks, packaging, and short-to-medium blocks of text in advertising. Its broad shapes and heavy color maintain readability from a distance and reproduce reliably in high-contrast applications.
The overall tone is confident and contemporary, combining a friendly roundness with a no-nonsense weight. It reads as approachable and direct rather than delicate or expressive, making it well suited to bold statements and clear messaging.
The design intent appears focused on a contemporary, geometric look that delivers strong presence without ornament. Its rounded construction and straightforward terminals suggest a versatile display sans meant to feel modern, friendly, and highly legible in bold typographic layouts.
Spacing appears comfortable for display use, with strong word shapes and consistent rhythm across mixed-case text. The punctuation and figures match the same sturdy, rounded construction, reinforcing a cohesive, modern voice.