Sans Normal Madas 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Refrankt' by Groteskly Yours (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, dynamic, confident, retro, loud, impact, speed, attention, branding, display, slanted, rounded, chunky, compact counters, soft terminals.
A heavy, right-slanted sans with broad proportions and strongly rounded geometry. Strokes feel substantial and smooth, with soft, blunted terminals and curved joins that keep the mass from looking rigid. Counters are relatively tight in letters like a, e, and s, creating dense, punchy silhouettes, while rounded forms (o, c, g) read as sturdy ovals. Overall spacing and rhythm favor impact: large shapes, simplified detailing, and a forward-leaning stance that emphasizes motion and presence.
Best suited to headlines, posters, and branding where an energetic, high-impact voice is needed. It works well for sports, fitness, automotive, and event graphics, as well as packaging and promotional materials that benefit from bold, rounded forms. Use with generous leading and spacing when set in multi-line text to keep the texture from feeling overly dense.
The font projects energy and momentum, with a bold, athletic attitude that feels assertive and upbeat. Its rounded construction adds friendliness, while the strong slant and weight keep it emphatic and attention-grabbing. The tone leans toward sporty branding and retro display aesthetics rather than quiet neutrality.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning feel, combining rounded construction with a heavy footprint for strong readability in display settings. Its simplified, compact internal shapes suggest a focus on bold signage-style clarity and a confident, contemporary-retro tone.
Round dots and compact apertures help maintain a cohesive, muscular texture in text. The numerals match the same thick, rounded, forward-leaning logic, supporting consistent headline and short-callout use. In longer passages the dense counters and strong slant can produce a dark overall color, especially at larger sizes.