Sans Normal Maliw 12 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Murs Gothic' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, impactful, energetic, assertive, retro, impact, motion, display emphasis, sport styling, slanted, rounded, chunky, soft corners, compact counters.
A heavy, slanted sans with broad proportions and rounded geometry. Strokes are thick and even, with softened corners and generous curves that keep the forms friendly despite the mass. Counters are relatively compact, and terminals are clean and blunt, producing strong silhouettes and a steady, forward-leaning rhythm. The numerals match the letters in weight and width, reading as sturdy, tightly sculpted forms.
Well-suited to headlines, posters, and short punchy statements where its weight and slant can carry energy. It also fits sports branding, event graphics, and packaging that needs a bold, high-impact voice, and can work for logo wordmarks when a wide, rounded display impression is desired.
The overall tone feels fast and forceful, with a sporty, action-oriented presence. Its combination of bold mass and rounded shapes gives it a confident but approachable character, with a distinctly retro display flavor.
The design appears intended to deliver maximum visual impact with a sense of motion, combining broad, rounded letterforms with a forward slant for speed and emphasis. It prioritizes strong silhouettes and a cohesive, chunky rhythm for display-driven typography.
The strong slant and wide set create pronounced motion on a line, and the dense interiors can make long passages feel dark at smaller sizes. It performs best when given room—larger sizes and open spacing help the shapes breathe.