Sans Normal Obgal 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Calton' by LetterMaker (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, playful, retro, approachable, impact, approachability, display clarity, brand presence, rounded, soft corners, bulky, compact, heavy terminals.
A very heavy sans with rounded, softly chamfered corners and broad, low-contrast strokes. The forms feel compact and blocky, with generous curves in letters like C, O, S, and G, and sturdy straight-sided construction in E, F, H, and N. Counters are relatively tight for the weight, and joins are thick, producing a solid, poster-ready texture. Numerals follow the same robust logic, with simple, open shapes and strong vertical emphasis.
Best suited for headlines, short statements, and display typography where maximum impact is needed. It should work especially well for branding, packaging, signage, and promotional materials that benefit from a friendly but forceful voice.
The overall tone is upbeat and approachable, combining a sturdy, no-nonsense build with friendly rounded edges. It reads as energetic and slightly retro, making it feel at home in bold, attention-seeking settings without becoming aggressive.
The design appears intended to deliver high-impact display typography with a warm, approachable character. Its rounded geometry and compact, sturdy shapes suggest a focus on bold legibility and a confident, contemporary presence in large-scale applications.
In text, the dense color and narrow internal spaces create strong visual impact and a consistent rhythm at larger sizes. The lowercase shows simple, straightforward construction with single-storey-style silhouettes where applicable, reinforcing an informal, contemporary feel.