Sans Normal Vimot 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'DSari' and 'Multiple' by Latinotype, and 'D Blues' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, energetic, casual, modern, playful, approachability, emphasis, modernity, impact, informality, rounded, soft, compact, bouncy, slanted.
A heavy, slanted sans with rounded terminals and smooth, continuous curves throughout. The letterforms show a lively forward lean and compact interior counters, with gently squared joins that keep strokes sturdy and uniform. Uppercase shapes are broad and simplified, while lowercase forms are full and closed, giving the text a dense, confident color. Figures follow the same rounded, robust construction, with generous curves and minimal detail.
Well suited to headlines, brand marks, packaging, and promotional graphics where a bold, friendly voice is needed. The sturdy construction and soft corners also make it effective for signage and short UI labels at larger sizes, especially when an energetic italic tone is desirable.
The overall tone is upbeat and approachable, with a sporty, informal momentum created by the consistent slant and softened edges. It reads as contemporary and friendly rather than technical, with a slightly bouncy rhythm that feels conversational and accessible.
The font appears designed to deliver a modern, approachable sans voice with built-in motion. Its rounded terminals and simplified geometry suggest an intention to stay friendly and legible while adding emphasis through a consistent forward slant and strong overall weight.
The design favors strong silhouettes and clear shapes over fine detail, which helps it hold together in short emphatic settings. Round letters (O, C, G, Q) and diagonals (K, V, W, X, Y) maintain a consistent heft, reinforcing a cohesive, poster-like texture across lines.