Sans Normal Atbah 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, packaging, friendly, modern, approachable, clean, playful, clarity, versatility, warmth, simplicity, readability, rounded, open counters, soft terminals, humanist, even rhythm.
A clean sans with rounded, circular construction and consistent stroke weight throughout. Curves are smooth and generously open, with soft terminals that avoid sharp cuts, giving letters a gentle finish. Proportions feel balanced and steady, with straightforward geometry in rounds (C, O, Q) and slightly humanist shaping in mixed forms like a, e, and g. Numerals follow the same simple, open design, maintaining an even texture across lines of text.
Well-suited to interface copy, product branding, and general-purpose design where clarity and a friendly tone are needed. It should perform nicely in headings and subheads, and its smooth curves make it a good match for packaging, posters, and wayfinding that benefit from approachable readability.
The overall tone is friendly and contemporary, with a calm, approachable voice. Its rounded forms add a subtle warmth that reads as welcoming rather than clinical, making it feel casual but still orderly. The rhythm is steady and clear, projecting an easygoing professionalism.
Likely designed as a versatile everyday sans that prioritizes clear forms and a warm, rounded presence. The consistent stroke behavior and open shapes suggest an intent to remain legible at a range of sizes while keeping a modern, personable feel.
Spacing and letterfit appear comfortable in the sample text, producing a smooth, readable gray value. Round letters stay prominent without feeling inflated, and diagonals (V, W, X, Y) keep a neat, controlled presence. The uppercase has a simple, signage-like clarity while the lowercase introduces a softer, more conversational character.