Sans Normal Asros 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Qartella' by Designova and 'Ageo' by Eko Bimantara (names referenced only for comparison).
Keywords: ui text, product design, signage, branding, editorial, clean, neutral, modern, friendly, versatility, clarity, neutrality, modernity, geometric, rounded, open apertures, high legibility, even rhythm.
A clean geometric sans with monoline construction and rounded bowls that lean on near-circular forms. Terminals are mostly square-cut, giving a crisp finish, while counters stay open and generous for clarity. Uppercase proportions are balanced and straightforward; lowercase keeps a compact, contemporary feel with simple, single-storey shapes and clear differentiation between similar glyphs. Numerals follow the same geometric logic, with smooth curves and consistent stroke presence across straight and round elements.
Well suited to interface typography, product and corporate design systems, and any setting that benefits from a clear, neutral sans. Its open forms and steady rhythm also make it a solid choice for informational copy, wayfinding, and straightforward branding where clarity is the priority.
The overall tone is modern and matter-of-fact, with a friendly edge coming from the round forms and open counters. It reads as calm and utilitarian rather than expressive, supporting content without calling attention to itself.
Likely designed as a versatile, general-purpose geometric sans that prioritizes clarity and consistency. The restrained detailing and circular construction suggest an intention to provide a dependable modern voice for both display sizes and everyday text.
Diagonal letters like V, W, X and Y have clean joins and a stable, engineered feel, while round letters (C, G, O, Q) emphasize smooth, circular geometry. Spacing and rhythm appear even in the sample text, helping long lines stay orderly and readable.