Sans Normal Atbah 2 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, playful, friendly, casual, hand-drawn, approachable, humanized sans, friendly tone, casual readability, playful branding, rounded, soft, quirky, informal, lively.
A rounded sans with softly tapered stroke endings and gentle, slightly irregular curves that give it a hand-drawn feel. Strokes are smooth and mostly monoline, with subtle wobble in verticals and bowls that prevents the forms from feeling mechanical. Counters are open and generously rounded, and spacing reads even in text while individual letters retain a distinct, organic rhythm. The overall construction favors simple geometric shapes, but with humanized proportions and small idiosyncrasies across characters.
This typeface works well for branding and packaging that benefits from a personable, handcrafted impression, as well as posters, headlines, and social media graphics where a friendly voice is desirable. It can also serve for short-form body copy in informal contexts, particularly at comfortable reading sizes where the rounded shapes and open counters stay clear.
The font conveys a warm, easygoing tone—more friendly than formal—suggesting an informal voice suited to lighthearted communication. Its soft terminals and rounded silhouettes create a welcoming, kid-friendly character without becoming overly decorative.
The design appears intended to deliver a clean, readable sans foundation while introducing humanized, hand-drawn warmth through soft terminals and mild irregularity. It aims to balance simplicity and personality, offering a casual alternative to more rigid geometric sans styles.
In running text, the slightly irregular stroke behavior adds texture and charm, especially at larger sizes. Numerals follow the same rounded, casual logic as the letters, maintaining a consistent color and overall friendliness across mixed alphanumeric settings.