Sans Rounded Hiro 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, approachable, clean, modern, casual, soften tone, increase approachability, everyday readability, modern friendliness, rounded, soft, monolinear, open apertures, generous spacing.
This typeface is a rounded sans with smooth, brushlike curves and consistently softened terminals. Strokes read largely monolinear with minimal contrast, and the overall construction favors open, simple forms and clear countershapes. Curved joins and slightly tapered-looking ends give many letters a gentle, hand-drawn warmth while staying structurally straightforward. Numerals match the same soft geometry, with rounded bowls and an easy, even rhythm in running text.
It suits interface labels, app and web UI, and general-purpose display text where warmth and clarity are needed. The friendly forms also work well for brand identities, packaging, and signage, especially in contexts aimed at a broad or family-oriented audience.
The overall tone feels friendly and informal, with a relaxed, welcoming voice. Its rounded finishing and uncomplicated shapes suggest a contemporary, human, and accessible character rather than a strict or technical one.
The design appears intended to combine everyday readability with a softer, more personable texture than a neutral grotesk. Rounded terminals and smooth geometry aim to reduce visual harshness and create an approachable, contemporary tone across letters and numerals.
Spacing appears comfortable and the shapes keep a steady texture across mixed-case text. Round letters (like O/C/e) feel especially smooth and open, while diagonals (like V/W/X/Y) keep a soft, non-sharp presence that maintains the gentle personality.