Sans Normal Hibip 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Engrez' by Indian Type Foundry, 'Akwe Pro' by ROHH, 'NuOrder' by The Northern Block, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, app interfaces, signage, brand identity, packaging, friendly, modern, clean, approachable, calm, approachability, everyday readability, modern simplicity, softened geometry, rounded, soft terminals, geometric, even rhythm, open apertures.
A rounded sans with smooth, low-modulation strokes and gently softened corners throughout. Curves are broadly circular and consistent, while straighter strokes end in subtly rounded terminals rather than sharp cuts. Proportions feel balanced and readable, with open counters and clear interior spaces that keep the texture light and even in paragraph settings. Numerals follow the same soft, rounded construction for a cohesive tone across text and figures.
It works well for UI and product interfaces, where the rounded terminals and open shapes support clarity on screens. The friendly tone also suits branding, packaging, and general-purpose print materials, while its even paragraph color makes it comfortable for short to medium reading blocks.
The overall impression is friendly and contemporary, with a relaxed neutrality that avoids feeling clinical. The rounded finishing and steady rhythm give it an approachable, “human” warmth while still reading as clean and modern.
The design appears aimed at a versatile, everyday sans that prioritizes clarity and approachability. Its rounded geometry suggests an intent to soften a modern, functional base into something more personable and welcoming.
Spacing appears moderately generous, helping the face stay legible at display and text sizes. The round-dot i/j and the consistent curvature across bowls and shoulders reinforce a unified, smooth visual voice.