Sans Other Asrev 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Cocon' by FontFont, 'Plantago' by Schriftlabor, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, packaging, posters, branding, signage, playful, friendly, chunky, retro, whimsical, approachability, impact, retro flavor, display clarity, soft geometry, rounded, soft corners, compact, bouncy, stout.
A heavy, rounded sans with compact proportions and softened corners throughout. Strokes are consistently thick with minimal modulation, and terminals tend to be blunt or gently rounded, giving the forms a sturdy, molded feel. The lowercase is large relative to capitals, with short ascenders/descenders and generous counters that help keep dense text readable. Curves are full and slightly squarish in places, and joins stay smooth, producing an overall even, bold rhythm across letters and numerals.
Best suited to headlines and short-to-medium blocks where a friendly, high-impact presence is desired—such as packaging, posters, brand marks, and signage. It can also work for punchy editorial callouts or UI moments that benefit from a soft, approachable emphasis, provided sizes allow the bold forms to breathe.
The tone is warm and approachable, with a buoyant, cartoon-like solidity that reads as cheerful rather than aggressive. Its rounded, chunky silhouettes suggest mid-century display lettering and casual storefront or packaging typography, lending a nostalgic, friendly voice.
Likely designed to deliver a bold, approachable sans voice with rounded, compact forms that stay legible while feeling playful. The emphasis appears to be on strong silhouette, even texture, and a retro-leaning friendliness for display-driven typography.
The design’s weight and rounded geometry create strong word shapes, while the compact vertical extents in the lowercase keep lines tight and cohesive in paragraph settings. Numerals share the same softened, chunky construction, maintaining consistent color in mixed text.