Sans Superellipse Isry 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, industrial, sporty, confident, retro, impact, display, bold branding, signage, blocky, rounded, compact, sturdy, geometric.
A heavy, block-forward sans with broad proportions and rounded-rectangle (superellipse) construction throughout. Curves are squarish and softened, corners are consistently radiused, and counters tend to be compact, producing a dense, high-impact silhouette. Terminals are clean and blunt, joins are sturdy, and the overall rhythm feels tightly packed with minimal delicacy. Numerals and capitals read especially solid, with wide bowls and sturdy horizontals that keep color even across words.
Best suited to short, high-visibility settings such as headlines, posters, signage, and bold branding where its dense shapes can deliver maximum impact. It also fits packaging and apparel graphics that want a sturdy, industrial-sport feel. For paragraph text, it’s more appropriate as an accent or for brief callouts rather than continuous reading.
The tone is assertive and pragmatic, with a sporty, poster-ready energy. Its rounded-square geometry lends a friendly edge, but the mass and tight counters keep it feeling tough and industrial rather than playful. Overall it communicates strength, immediacy, and a slightly retro display sensibility.
The design appears intended to deliver a strong, immediately legible display voice built from rounded-rectangular geometry—prioritizing impact, consistency, and a compact, durable texture on the page.
The typeface maintains strong consistency in corner treatment and stroke endings, which helps large headlines look cohesive. The dense counters and thick joins suggest it will benefit from generous tracking and ample line spacing when used in longer settings or at smaller sizes.