Sans Superellipse Simow 3 is a bold, narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, wayfinding, techno, industrial, condensed, retro, signage, compact impact, systemic geometry, technical tone, signage clarity, retro futurism, squared, rounded, monoline, geometric, blocky.
This typeface is built from tall, compact forms with a tight horizontal footprint and a strong vertical emphasis. Strokes are mostly uniform and terminate in squared ends softened by rounded corners, giving the letters a rounded-rectangle (superellipse) feel rather than true circular bowls. Counters are narrow and clean, with simplified internal shapes that keep the texture dense and even in text. Curved letters lean toward straight-sided geometry (notably in C, G, S, and the numerals), and the lowercase maintains a high x-height with short ascenders and descenders for a stacked, efficient rhythm.
It performs best in short to medium-length display settings where its condensed build and squared-rounded geometry can read as intentional: headlines, posters, brand marks, packaging labels, and directional or informational signage. It can also work for UI-themed graphics and technical titling where a dense, consistent lettershape system is desirable.
The overall tone reads modern and functional with a distinctly engineered, display-driven character. Its squared-soft geometry suggests control panels, industrial labeling, and retro-futurist graphics, while the compact proportions add urgency and punch. The result feels technical and assertive without becoming ornamental.
The likely intention is to provide a compact, high-impact sans with rounded-rectangle construction that stays legible while projecting a technical, industrial voice. The simplified bowls, narrow counters, and consistent terminals appear geared toward repeatable, system-like typography suited to modern display and signage contexts.
The design relies on consistent corner radii and rectangular counterforms, which creates a coherent visual system across letters and figures. The narrow apertures and compact spacing tendencies can make paragraphs feel dark at smaller sizes, but they contribute to a strong, uniform “label” texture in headlines and UI-like compositions.