Sans Normal Byduw 15 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: ui text, body text, signage, presentations, branding, neutral, modern, clean, friendly, technical, clarity, versatility, modernity, neutrality, consistency, geometric, open counters, even weight, rounded bowls, minimal.
This is a clean sans with predominantly geometric construction: round letters lean toward near-circular bowls (O, C, G, o, e), while straight stems and horizontals stay crisp and evenly weighted. Curves connect smoothly with little modulation, producing a consistent rhythm across uppercase and lowercase. Apertures are fairly open in letters like C, S, e, and a, and the lowercase forms are simple and highly regular, with a single-storey a and g that keep the texture straightforward. Terminals are mostly squared-off, and spacing appears balanced, giving lines a calm, even color in running text.
It works well for UI copy, product documentation, and general-purpose body text where consistent stroke weight and open counters help maintain legibility. The straightforward numerals and clean caps also suit dashboards, labels, and signage, and it can support understated modern branding when a neutral voice is desired.
The overall tone is neutral and contemporary, with a mild friendliness from the rounded geometry and open shapes. It reads as practical and unshowy, suited to interfaces and informational settings where clarity matters more than personality.
The design appears intended as a versatile, geometric-leaning workhorse sans: simple forms, consistent curves, and restrained detailing aim to deliver dependable readability and a contemporary, system-friendly feel across both display and text sizes.
Uppercase proportions feel slightly wide and airy, especially in round forms, while narrow letters like I and l remain very plain and minimalist. Numerals are similarly geometric and clear, with rounded curves on 2/3/5 and a simple, readable 1, maintaining the same even-weight logic as the letters.