Sans Normal Bomag 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, presentations, branding, clean, neutral, modern, friendly, functional, clarity, versatility, legibility, neutrality, simplicity, geometric, open counters, even rhythm, rounded terminals, crisp.
A clean sans with largely circular bowls and smooth, continuous curves. Strokes appear evenly weighted, with rounded joins and uncomplicated terminals that keep the texture calm and consistent. Uppercase forms are straightforward and balanced, while the lowercase shows clear, open counters and simple constructions (notably a single‑storey “a” and “g”) that read well at a range of sizes. Spacing and proportions feel measured, with a tidy baseline and a steady, uncluttered rhythm across words and numerals.
This font suits interface labels, dashboards, and general-purpose digital typography where clarity and a steady texture matter. It also works well for straightforward branding systems, informational print, and presentation slides that need a modern, unobtrusive voice.
The overall tone is modern and neutral, leaning friendly due to its rounded shapes and open apertures. It communicates clarity and practicality rather than strong personality, making it feel approachable and contemporary in everyday design contexts.
The font appears designed as a dependable, all-around sans: legible, visually even, and built from simple geometric forms to stay consistent across settings. Its restrained details suggest an emphasis on usability and clean typographic color over expressiveness.
The design relies on geometric logic in round letters (C, O, Q) and maintains consistent curve quality across bowls and shoulders. Numerals are clear and simple, matching the letterforms’ restrained, no-nonsense style.