Sans Normal Afmoy 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Ideal Sans' and 'Whitney' by Hoefler & Co., 'Romanica' by K-Type, 'Agilita' by Linotype, 'Provan' by Matteson Typographics, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, and 'Alinea Sans' by Présence Typo (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, social media, casual, friendly, dynamic, contemporary, approachable, friendly voice, modern utility, everyday readability, expressive emphasis, oblique, humanist, rounded, open counters, soft corners.
A slanted sans with rounded, humanist construction and smooth, low-contrast strokes. Curves are generously modeled and terminals read as softly finished rather than sharply cut, giving letters a gentle, slightly informal texture. The uppercase shows compact, simplified geometry with open bowls and clean joins, while the lowercase maintains clear, open counters and steady rhythm for continuous text. Numerals follow the same rounded, oblique logic, with simple silhouettes that stay legible at a glance.
It suits product and lifestyle branding, packaging, and promotional graphics where a personable, modern voice is needed. The even color and open counters also make it a comfortable option for short-to-medium UI copy, captions, and social content that benefits from an energetic, informal emphasis.
The overall tone is friendly and conversational, with an energetic forward lean that feels active without becoming aggressive. Its soft shaping and open forms keep it approachable, suggesting modern everyday communication rather than formal editorial typography.
The design appears intended to provide a readable, contemporary italic sans with a friendly, humanist feel—something that can add motion and warmth to text while remaining clean and straightforward.
The italic angle is consistent across cases, creating a cohesive flow in paragraphs and emphasizing momentum. Round letters (like O/C/S) appear smooth and even, while diagonals (like V/W/X) keep a sturdy stance, balancing warmth with clarity.