Sans Normal Loget 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'TheSans' by LucasFonts, 'Acorde' by Willerstorfer, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, punchy, energetic, playful, confident, display impact, convey motion, modern friendliness, brand emphasis, oblique, rounded, blocky, compact, high-impact.
A heavy, forward-leaning sans with compact proportions and broadly rounded curves. Strokes are thick and largely uniform, with softened joins and terminals that keep the shapes smooth rather than sharp. Counters are relatively tight for the weight, and the overall rhythm is dense and continuous, with a slightly bouncy, informal consistency across letters and figures.
Best suited to headlines and short bursts of copy where strong presence is needed—posters, sports and fitness branding, event graphics, packaging, and promotional materials. It can work for large-scale signage or social graphics, while extended small text may feel dense due to the tight counters and heavy weight.
The overall tone feels energetic and assertive, with an upbeat, sporty attitude. Its strong slant and massed black shapes read as fast, loud, and contemporary, leaning more playful than corporate.
Likely designed to deliver maximum impact in a bold, italicized voice, combining friendly rounded geometry with a sense of speed. The consistent stroke weight and compact spacing suggest a focus on solid readability at display sizes and a clear, modern silhouette.
Round letters like O and Q appear sturdy and slightly condensed, and the Q has a clear, angled tail that reinforces the forward motion. The lowercase shows a single-storey a and g, contributing to an informal, modern texture. Numerals match the same chunky, oblique construction and are optimized for impact rather than delicate detail.