Sans Normal Logas 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Averta Standard PE' by Intelligent Design, 'Morandi' by Monotype, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, assertive, playful, impact, momentum, display, approachability, promotion, oblique, rounded, bulky, chunky, compact.
A heavy, oblique sans with rounded, compact forms and a consistent, low-contrast stroke. Curves are full and smooth, with slightly squared terminals that keep the shapes sturdy rather than soft. Counters are moderately tight and apertures tend to be somewhat closed, producing a dense, poster-like texture. The slant is steady across caps, lowercase, and numerals, and the overall rhythm reads as punchy and forward-leaning rather than formal or delicate.
Best suited to large-scale applications such as headlines, posters, brand marks, packaging, and promotional graphics where a strong, energetic silhouette is desirable. It can work for short callouts, labels, and merchandising, especially when set with generous spacing or in shorter lines to avoid overly dark text color.
The overall tone feels energetic and upbeat, with a sporty, promotional voice. Its weight and forward slant convey momentum and confidence, while the rounded construction keeps it approachable and friendly. It suggests contemporary branding where impact and enthusiasm matter more than restraint.
Designed to deliver high-impact, forward motion in a rounded sans voice, prioritizing bold presence and immediate readability at display sizes. The oblique stance and compact, sturdy shapes suggest an intention for modern marketing and sports-leaning editorial or brand environments.
Uppercase forms are broad and stable, while lowercase maintains a compact profile that keeps lines visually tight. Numerals match the bold, rounded construction and read clearly at display sizes, with a strong, graphic presence. The density and closed shapes can build very dark color in paragraphs, especially in all-caps or long lines.