Sans Normal Alkil 13 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT, 'Belle Sans' by Park Street Studio, 'PG Gothique' by Paulo Goode, 'Radiate Sans' by Studio Sun, 'Nu Sans' by Typecalism Foundryline, and 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, direct, high impact, clarity, modern utility, brand voice, geometric, open counters, rounded terminals, high legibility, headline-friendly.
A broad, heavy sans with geometric construction and roomy internal counters. Strokes are sturdy and consistent, with crisp joins and largely round or softly squared curves that keep letters from feeling brittle at display sizes. The proportions run wide with generous apertures, giving forms like C, S, and e an open, readable rhythm. Numerals are similarly robust and spacious, producing an even, stable texture in both all-caps and mixed-case settings.
This font is well suited to headlines and short-to-medium blocks of text where impact and clarity are priorities, such as posters, campaign graphics, and brand statements. The wide proportions and open forms also make it a strong choice for signage and packaging where quick recognition at a glance matters.
The overall tone is modern and confident, projecting clarity and approachability rather than stiffness. Its wide stance and solid weight lend an assertive, editorial feel, while the rounded curves and open shapes keep it friendly and accessible.
The design appears intended as a versatile, contemporary display sans that balances geometric cleanliness with comfortable readability. Its wide, weighty shapes suggest an emphasis on strong presence for marketing and editorial use while retaining clear letterforms for mixed-case copy.
In continuous text the font maintains a strong horizontal presence, with consistent spacing and a smooth, regular cadence across words. The punctuation and basic figures shown match the same sturdy, straightforward voice, supporting punchy messaging and prominent callouts.